A Gemini brand gets it: Voice and visuals were made for each other. You can’t have one without the other, and I collaborated with these clients to define voices and design visuals that go hand in hand.
Made By Rove
The Daybreak Collective
This is the love Hollywood movies are made of. Love that calls for more than a selfie. Love that ages like single-malt whiskey and lasts like a silver-screen classic. This is your love. Let's capture it together.
Truth? Cookies are one of my favourite food groups. So if you like sugar, brunch, and red wine, you’re in good company. The good news is: You don't have to be perfect to be healthy.
I knew there had to be a way to launch a business without making you want to set fire to your office and claim the insurance. Enter, Made By Rove.
Beatles classics aside, I really do want to hold your hand through the design process. Getting ghosted or left in the dark by your designer are spooks best left for Hallowe’en.
I see you: You’re Google-mapping hiking routes and what to pack for a multi-day adventure, scratching your cute, helmeted head, too intimidated to walk into MEC and just ask.
Just like the vanilla ice cream you drowned in four flavours of pop at your best friend's Jurassic Park-themed birthday party circa 1993, our rich, velvety Vanilla Bean ice cream is the life of the party.
Truth? The beauty industry wants you to feel bad about yourself. Because the worse you feel, the more you buy. It’s not kind, and we stand for kindness at Elate.
Walk the period care aisle of any pharmacy, and you’re assaulted by pink boxes and steep prices. It’s time to fight back because a lot’s changed since you joined the ranks of people with periods, but not enough about pads have—until now.
Meet Amie and her namesake blog, both adventurous spirits with a thing for the great outdoors. After cycling 3,000 kilometres from Canada to Mexico, Amie wanted to make a home on the Internet for her stories of adventure and misadventure. We wrote the website copy to introduce her blog and designed a logo as friendly as this friend in adventure (that's 'amie' in French).
In a world of throwaway everything, Lindsey Boyle is redefining how we consume, consulting businesses on how to design waste out of the product development cycle. We designed a brand that symbolizes the infinite nature of the circular economy—but this little number was my favourite concept, with earth and air bottled in an hourglass, reminding us the time to act is now.
My friendly neighbourhood coffee shop, Iluka Espresso opened its doors mere minutes from my home office a year into the pandemic. To say it was a light at the end of the tunnel would not be dramatic—it gave me a happy, pink break in the more disheartening days of the pandemic. This brand identity is an homage to the little coffee shop that inspired me when little else could.
A farm shop in Brooklyn, Folk was the fabrication of Fiona Humberstone, the world-renowned Brand Stylist, for her Elevate mentorship program. I answered the brief with a brand as architectural as the concept grocer itself, articulating angles in the typography reminiscent of the interior's Crittall windows, butcher block counters and subway tiles.
Witchiness with a touch of warmth, Wik Candle Co. was inspired by a client with a limited budget and her concept candle brand. Hand-poured in her kitchen, her candles called for down-to-earth, autumnal vibes—I took her autumnal vibes and raised her gold foiling, landing on a gilded broomstick, wishing it was October 24/7.
Named and designed for a subscription box brief, Kinmade Kits was founded by a mom of five during the pandemic as an answer to the question, "What the f*©k do I do with my kids during lockdown?" Grounded in nature and simplicity, the brand plays to a parent's sense of nostalgia with a warm, vintage aesthetic that connotes the comforts of childhood and days gone by.
A holistic nutritionist with penchant for wildflowers, leather jackets and chocolate chip cookies, Kara is equal parts feminine, edgy and real. We bottled that energy in her brand voice and visuals, going against the grain of her light-and-airy industry. A wildflowers concept won, but the K and N formed by these hand-illustrated tulips still makes me swoon.
"HANDS DOWN, ONE OF THE BEST THINGS I’VE DONE FOR MY DIGITAL BUSINESS."
"Jen READ BETWEEN THE LINES. I FEEL SO HEARD AND UNDERSTOOD."
"It Feels so authentic to who I am and how I Resonate with others."
"Jen was so invested in my success."
"Jen BLEW MY EXPECTATIONS AWAY."