Show me the visuals

Show me the voices

A Gemini brand gets it: Voice and visuals were made for each other. You can’t have one without the other, and I collaborated with these clients to define voices and design visuals that go hand in hand.

MEET the BUSINESSES WHO TURNED THEIR BRANDS into GEMS

Featured Work

Meet Amie and her namesake blog, both adventurous spirits with a thing for the great outdoors. After cycling 3,000 kilometres from Canada to Mexico, Amie wanted to make a home on the Internet for her stories of adventure and misadventure. We wrote the website copy to introduce her blog and designed a logo as friendly as this friend in adventure (that's 'amie' in French).

Mon Amie

In a world of throwaway everything, Lindsey Boyle is redefining how we consume, consulting businesses on how to design waste out of the product development cycle. We designed a brand that symbolizes the infinite nature of the circular economy—but this little number was my favourite concept, with earth and air bottled in an hourglass, reminding us the time to act is now.

Circular Citizen

My friendly neighbourhood coffee shop, Iluka Espresso opened its doors mere minutes from my home office a year into the pandemic. To say it was a light at the end of the tunnel would not be dramatic—it gave me a happy, pink break in the more disheartening days of the pandemic. This brand identity is an homage to the little coffee shop that inspired me when little else could.

Iluka Espresso

A farm shop in Brooklyn, Folk was the fabrication of Fiona Humberstone, the world-renowned Brand Stylist, for her Elevate mentorship program. I answered the brief with a brand as architectural as the concept grocer itself, articulating angles in the typography reminiscent of the interior's Crittall windows, butcher block counters and subway tiles.

Folk Brooklyn

Witchiness with a touch of warmth, Wik Candle Co. was inspired by a client with a limited budget and her concept candle brand. Hand-poured in her kitchen, her candles called for down-to-earth, autumnal vibes—I took her autumnal vibes and raised her gold foiling, landing on a gilded broomstick, wishing it was October 24/7.

Wik Candle Co.

Named and designed for a subscription box brief, Kinmade Kits was founded by a mom of five during the pandemic as an answer to the question, "What the f*©k do I do with my kids during lockdown?" Grounded in nature and simplicity, the brand plays to a parent's sense of nostalgia with a warm, vintage aesthetic that connotes the comforts of childhood and days gone by.

Kinmade Kits

A holistic nutritionist with penchant for wildflowers, leather jackets and chocolate chip cookies, Kara is equal parts feminine, edgy and real. We bottled that energy in her brand voice and visuals, going against the grain of her light-and-airy industry. A wildflowers concept won, but the K and N formed by these hand-illustrated tulips still makes me swoon.

Kara Neal Wellness

Riona Gilroy | Business Coach

"HANDS DOWN, ONE OF THE BEST THINGS I’VE DONE FOR MY DIGITAL BUSINESS."

Marisa Mangum | Designer

"Jen READ BETWEEN THE LINES. I FEEL SO HEARD AND UNDERSTOOD."

Amie Renaud | Adventure Writer

"It Feels so authentic to who I am and how I Resonate with others."

Lindsey Boyle | Circular Citizen

"Jen was so invested in my success."

Claire lee | BC Fine Wines

"Jen BLEW MY EXPECTATIONS AWAY."

Let's work together

Just like Romeo and Juliet, writing and design were made for each other—were we? Email me to start the conversation.

ARE WE WRITTEN
IN THE STARS?